Category: Opinion

Heartlines, Headlines, Bottomlines: Impact of Marketing & Communication on Gross Development

Heartlines refers to emotional equity in connecting with people at the grassroots level. Social entrepreneurship is all about impacting and

Mr R S Krishnaswamy, Founder & Chief Patron, CSR SPARK provided a brief update on the current CSR scenario. With

Customer centricity is a much used and abused word. It covers a wide space. It is not a marketing buzz

It is said that our collective consciousness knows things that we are consciously not aware of. For more than a

“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb Modern

I am inspired to write this column for Business Mandate after witnessing the resounding success of the recent presentation of